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In Will Richardson's “Footprints in the Digital Age” He shows that the marks we make on today's internet can affect people for the rest of their lives. In his article he stresses on the the fact that he wants his kids to have a good search reputation in the world and when his kid gets searched by an employer or future mate that they would find something reinforcing rather than not. He gives us reason to have a contact on a social media site weather we want to or not.

In Will Richardson's "Footprints in the Digital Age" he stresses on the importance to make a good impression on the world via the internet. He gives us example that have a very high probability of happening. This example isn't one of his but also has a very high probability rate. Getting hired as a manager at the new hotel in town can be hard, the interview went well enough to get the job. You are called the next morning with the verdict and you don't get the job. Why? The person on the other line says look up your name on "Google". What is found are pictures of you from last weekends party drunk as a sailor with no pants on. Wouldn't that suck to be so close yet so far from a dream job all because of that one photo. In “Footprints in the Digital Age” by Will Richardson, he uncloaks the hard truth about what can happen if only one bad photo goes on the internet.